The basis of the brand is the growing culture of “looking beautiful and sexy at home.”
The project was created from scratch. From the development of the collection, the establishment of production to the sale of the product through the Internet resources. Naming, concept, development of brand attributes: visual, packaging, website, etc.
The conceptual basis is the image of a worthy woman different from the Instagram girl. It is an image of a woman with a touch of sadness in her eyes, which embodies wisdom, peace of mind and dignified sexuality. Which transmits her strength, harmony and nobility. It’s about the image of being worthy. It is about the relationship between a husband and wife, who is the personification of beauty and femininity at home.
The basis of the promotion strategy is to blog for women about relationships with men, women’s intimate, seductive clothes for the home and the secrets of sexuality