So.lingerie

Brand of seductive home clothing

The basis of the brand's implementation is the growing culture of “looking good and sexy at home”.

 

The project was created from scratch. From developing the collection, setting up production to product implementation through Internet resources. Naming, concept, development of brand attributes: visuals, packaging, website, etc.

The conceptual basis is the image of a dignified woman

Different from an Instagram girl. It is an image of a woman with a hint of sadness in her eyes, embodying wisdom, inner peace, and dignified sexuality. She transmits her strength, harmony, and nobility. It's about being dignified. It's about the relationship between a husband and a wife, which embodies beauty and femininity at home.

The cornerstone of the promotion strategy is maintaining a blog for women about relationships with men, women's intimacy, seductive home clothing, and secrets of sexuality.

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