And let the whole world go crazy about you!
Rebranding and change (logo) of the concept of the brand for women's clothing production
The basis of the message is the creation of provocative and bright images.
The slogan "And let the whole world go crazy about you!"
Change in design direction from ordinary to ethnic extravagance, in products of which elements of Ukrainian costumes and embroidery are recognizable.
The designer's work was presented at New York Fashion Week
An example of the implementation of new ideas is the organization of the show, where the models were ballerinas from the Odessa Opera Ballet, and the entire setting of the exits in the designer's images resembled more of a theatrical performance. As a result, the brand was highlighted by extravagance and the content of the collection, which regional media wrote about for free. And the cover of AirMagazine with the designer became the cover of the year and is still broadcasted on all airport video screens.
