Rugby Federation
 

The goal of cooperation with the Rugby Federation:

to popularize the game, including increasing interest in rugby among potential spectators, parents, and children - future athletes.

For our work, we chose 3 directions:

1. PR campaign against bullying #takeachallenge in schools through sports - rugby. As part of this project, a video was shot, which was broadcasted through the media and central video billboards (accompanied by printed materials on advertising platforms). A competition was held between schools for the best video against bullying, which was accompanied by lectures on the concept of "bullying," how to recognize it, and how to avoid it (with the support of the Lviv City Council).

2. Project #wearyourrugbyshirt. Famous personalities of Ukraine (Navi, Vasyl Virastyuk, Oksana Mukha, Rima Zyubina, Roman Fedishin, Petro Adamyk) wore a rugby shirt with a hashtag and talked about their secret of success and the importance of sports in their lives.

3. Operational marketing work, accompanied by all seasonal matches. Collaboration with a barbershop network, famous designers, covered in the media. Active social media management. Development of souvenir and branded products. Participation in a sports fair.

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