The Martha’s Brown Studio brand helps brides stay true to themselves and their choices, rather than adjusting to social standards.
The task of the brand: to create the image of a wedding dress that will perfectly emphasize the character (Mood) of the bride.
Solution: create a line of looks in which each bride will be able to choose their perfect wedding look.
Who is Martha Brown – an inspired designer of bold decisions in the world of wedding fashion. Her works are created for brides who want to choose a look that will perfectly reflect the character and temperament of each of us!
The work on the project was:
- Conducted research based on in-depth interviews, market analysis
- Mission description, goals, CA.
- Brand presentation
- Developed communication strategy based on Canva Value Propositions and CDG.