Collaboration with Zoriana Kyrylenko included:
1. Market and brand analysis, identifying internationally popular brands. Searching and selecting contacts of foreign renowned stylists, publications, concept stores.
2. Brand concept development (identity, logo book, positioning (mission, goals, visuals).
3. Information systematization for the concept. Active presence and coverage on social media through a project where the main character (fictional character representing the brand's target audience) keeps a diary and highlights her main values (=brand) and vividly demonstrates the benefits of choosing outfits from the Kyrylenko brand.
4. Developed by the writer mini/book about the character's life, which was supposed to become the basis of the brand's page.
5. Positioning of the designer himself
6. Development of promotion strategy separately in Ukraine and abroad.
7. Current marketing work: systematization of information for the website, development of labels, boxes, and all printed attributes for packaging of products (care instructions for the product, etc.)
The main and distinctive idea was to present the brand through a character who characterized the values, thoughts, and uniqueness of the brand.
Since Zoriana Kyrylenko often worked with feathers, airy, and at the same time rebellious dresses, a brief was highlighted for perceiving her images through a wild black swan. Therefore, the character embodying the brand was not typical. It is an embodiment of a self-sufficient woman who knows exactly what she wants, has a rebellious character, and lives by feeling.
