Factory of Tasty Ideas - a concept store of artisanal cookies
The "I Love cookies" project embodied a family shop of homemade cookies with over 20 variations of flavors and shapes. The store also offered baking accessories and related groceries.
Project work included:
- Idea and concept development
- Market analysis and marketing strategy
- Production setup (equipment procurement, recipe development, technical specifications, etc.)
- Packaging design to match the atmosphere in the retail space
- Location scouting, design, and project implementation in the city center
- Permits and regulatory documents
- Staff selection and organization in accordance with technical specifications (checklists, organizational structure)
The visualization was based on a fairytale character who engaged in dialogue with the target audience. Therefore, communication was built on an atmosphere of home warmth, interacting with a cartoon character who entertained both children and adults.
In addition to purchasing nutritious cookies, emphasis was placed on motivating communication between parents and children by encouraging them to bake cookies together. To support this, the store immediately offered baking sets for the whole family.
