Grand SoLie - The best restaurant in the center of Lviv
Now about my experience. And I'm not talking about well-known logos. But specifically, what did I do within the tasks set before me? One of my favorites is Grand SoLie. I collaborated with them as part of the "36 To" project.
- My task was to develop the name and concept of the restaurant.
- Plus, the design of the hotels differed from the typical Grand style, so a story was needed to understand why.
- I started with a historical study of the environment and understanding the concept of Grand Hotel as a place of bohemianism, which later inspired me to study the evolution of aristocracy and the life path of its representatives, such as Coco Chanel. The flurry of events, style, and stories that lead to change.
That's why the timing of my concept was the main element of communication as a mechanism of development, movement, and change. This concept was not implemented. But why is it one of my favorites?
Because working on this project opened up other aspects of work for me. Later, in the same year, I saw how they work with time, how Cartier delicately played with the mechanism of time in their advertising campaign. Because where there is history, there lives time.
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