Friets
Delicious potatoes from the Netherlands in Lviv
Tasks before us:
- Create a concept and come up with the format of the institution (from dishes to the design of the room)
- Make full branding: naming, logo and other attributes of brand identity
- Conduct research on the market, competitors, consumer needs
- Identify and launch communication channels
- Write a marketing strategy (media plan, communication strategy for different social networks, defining the target audience)
- Create a corporate culture
Positioning
- We (the only ones in the city) cook potatoes according to traditional recipes of Amsterdam street food. Crispy and appetizing potato slices, fried sardines and spicy sauces – all to make your heart beat faster just at the mention of Friets.
- Yes, there are no romantic tables, pretentiously expensive interior or live music, but what we definitely have is a delicious lunch that you want to come back for again and again.
- There are already legends about our potatoes from the Netherlands. According to some Lviv residents, it is so delicious that it is impossible not to come here a second time.
- The drive and energy of youth Amsterdam has now settled on a few square meters in the center of Lviv.
- Don’t you believe? See for yourself!
Advantages
The main rational advantage
- to eat: tasty, cheap and fast
The main emotional advantage
- Street food from the Netherlands is a legendary potato with traditional sauces.
The essence of the brand
- Delicious food (Be a part of the Netherlands in Lviv)
Logobook and packaging
Product and interior
Stickers and social networks
