Friets
Tasty potatoes from the Netherlands in Lviv
 

Tasks we faced:

  • Developing a concept and devising the establishment's format (from dishes to interior design)
  • Creating comprehensive branding: naming, logo, and other brand identity attributes
  • Conducting market research, analyzing competitors, and understanding consumer needs
  • Identifying and launching communication channels
  • Writing a marketing strategy (media plan, communication strategy for various social media platforms, defining the target audience)
  • Establishing corporate culture

Positioning

  1. We (unique in the city) cook potatoes according to traditional recipes of Amsterdam street food. Crunchy and appetizing potato chunks, fried sardine, and spicy sauces - all to make your hearts beat faster just at the mention of Friets.
  2. Yes, there are no romantic tables, pretentiously expensive decor, or live music here, but what we definitely have is a tasty lunch that you want to come back to again and again.
  3. Legends about our Dutch potatoes are already circulating. According to some Lviv residents, it's so delicious that it's impossible not to come back here again.
  4. The drive and energy of youthful Amsterdam are now housed in a few square meters in the center of Lviv.
  5. Don't believe it? See for yourself!

Advantages

Main Rational Advantage: Eating: tasty, cheap, and fast

Main Emotional Advantage: Street food from the Netherlands - legendary potatoes with traditional sauces.

Brand Essence: Delicious food (Being part of the Netherlands in Lviv)

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