Friets
Tasty potatoes from the Netherlands in Lviv
Tasks we faced:
- Developing a concept and devising the establishment's format (from dishes to interior design)
- Creating comprehensive branding: naming, logo, and other brand identity attributes
- Conducting market research, analyzing competitors, and understanding consumer needs
- Identifying and launching communication channels
- Writing a marketing strategy (media plan, communication strategy for various social media platforms, defining the target audience)
- Establishing corporate culture
Positioning
- We (unique in the city) cook potatoes according to traditional recipes of Amsterdam street food. Crunchy and appetizing potato chunks, fried sardine, and spicy sauces - all to make your hearts beat faster just at the mention of Friets.
- Yes, there are no romantic tables, pretentiously expensive decor, or live music here, but what we definitely have is a tasty lunch that you want to come back to again and again.
- Legends about our Dutch potatoes are already circulating. According to some Lviv residents, it's so delicious that it's impossible not to come back here again.
- The drive and energy of youthful Amsterdam are now housed in a few square meters in the center of Lviv.
- Don't believe it? See for yourself!
Advantages
Main Rational Advantage: Eating: tasty, cheap, and fast
Main Emotional Advantage: Street food from the Netherlands - legendary potatoes with traditional sauces.
Brand Essence: Delicious food (Being part of the Netherlands in Lviv)
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