The purpose of cooperation with the Rugby Federation is to promote the game. Including increasing interest in rugby from potential spectators, parents and children – future athletes.
For work we have chosen 3 directions:
- PR campaign against bullying #acceptachallenge in schools through sports – rugby. As part of this project, a video was shot, which was broadcast through the media and central video boards (accompanied by printed materials on advertising boards). A competition was held between schools for the best video against bullying, which was accompanied by lectures on the concept of “”bullying””, how to recognize it and avoid it (with the support of Lviv City Council).
- Project #wearrugby. Famous personalities of Ukraine (Navi, Vasyl Virastyuk, Oksana Mukha, Ryma Zyubina, Roman Fedyshyn, Petro Adamyk) wore rugby with a hashtag and told about their secret of success and the importance of sports in their lives.
- Operational marketing work, accompanied by all seasonal matches. Collaboration with the barber shop network, famous designers, covered in the media. Active management of social media. Development of souvenir and branded products. Participation in the sports fair.